Yesterday, we quickly wrote up a few stories reporting the important details of the Amazon Kindle announcement. A day later, it is time to reflect. Amazon has said it is about content. And they are. They started out as a bookseller, and despite being very technically adept, they’ve always used hardware as a way to move along their various content ecosystems. But we don’t quite believe them they aren’t being shrewd about the hardware too. The base Kindle is now $69 with offers. We had thought it might go as low between $30 and $50, but at $69 it is still in the impulse buying range. It is almost disposable. The Kindle Paperwhite is $119 with offers. It incorporates Amazon’s latest screen improvements, including a new lit design that allows for night reading as well as better contrast during the day, and still with amazing battery life. (8 hours). The 3G version is $179 with offers. In the case of all three, to disable the offers is an additional $20. So, let’s talk about a few things in the e-reader family before moving on to the Fires. Text to speech, a formerly touted feature, is gone on all Kindles(the Keyboard [...]
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